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Cell Robots Quickly Mainstreaming – By 2025, AGVs and AMRs Deployed in 53K Services


Business, technological, and social drivers, as well as the Covid pandemic, have had an accelerative effect on the mobile robotics sector, particularly for autonomous mobile robots (AMRs). Deployments are up and increasing rapidly, and you can expect more of the same in the future.

Mobile Robots Rapidly Mainstreaming – By 2025, AGVs and AMRs Deployed in 53K Facilities

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At the end of 2020, mobile robots were deployed in just over 9,000 separate customer sites. By 2025, deployments will increase to over 53,000 sites.

While this may seem like a great deal, it is not even close to reaching the ceiling of market saturation. Market penetration of mobile robots in 2025 will still not have exceeded 30% (Figure 1). Furthermore, those penetration levels do not account for facilities where multiple types of robots installed, nor the mass rollout of fleets in a single warehouse. Given that, the market opportunity for Automated Guide Vehicles (AGVs) and Autonomous Mobile Robots (AMRs) is even greater.


Autonomous Mobile Robots

Figure 1: Penetration of Mobile Robots (Deployments / Total Customer Sites)


The warehousing sector in particular is poised to become a huge market for mobile robot vendors. Research by Interact Analysis shows that 2020 marked a watershed for the industry. Growth resumed midway through the year, after a difficult first half amidst the height of the pandemic. Despite CapEx restrictions and facility shutdowns, overall mobile robot shipments increased by more than 25% in 2020, and with nearly 60,000 AGVs and AMRs being deployed.

More Growth Coming
AGVs vs AMRsAnd there is plenty of scope for further growth. Up until now, warehousing has been highly dependent on human labor, and we are going to see 30,000 new warehouses being built over the next five years. But warehousing isn’t the only sector where we expect to see major penetration by mobile robots. Manufacturing, notably automotive, will also invest heavily in mobile robotic solutions in the next few years.

The automotive sector experience a catastrophic downturn during the pandemic, and recovery has been slow. As a result, investment in automated solutions declined. But the industry is at a turning point as manufacturers phase out internal combustible engine vehicle production, and reconfigure assembly lines for the era of the electric vehicle.

Automated solutions, including mobile robots, will play a significant part in this remodeling. One example is Arrival, are developing an entire AMR-based manufacturing concept, which they call the ‘microfactory’, for the efficient manufacturing of electric vehicles.

Automation Imperative
The pandemic was a double-edged sword for the mobile robot sector. The spike in e-commerce, coupled with reduced throughput through enforced social distancing, increased the need for automation. Yet at the same time companies were reluctant to take the risk and invest. This resulted in a drop in mobile robot sales in the first half of 2020. But, that was only temporary.

It is evident that increasing levels of automation, including mobile robots, is key to addressing the continued scarcity of labor in warehouses. In addition, the continuing (and unprecedented)  demands put on fulfillment centers and warehouses, in terms of volume, speed and efficiency requirements, will further drive mobile robotics deployments.


AMRs with higher payload capabilities are now being produced (up to 1,350kg), and as a result, AMRs are becoming popular in manufacturing and other sectors for moving heavy loads.


The AMR Advantage
While AMRs do not operate with the same precision or point-to-point speed as AGVs, AMRs do have certain advantages over AGVs. For example, there is no need for the operational infrastructure which AGVs require, and deployment can be much quicker.

AMRs, on the whole, are less expensive than AGVs. The average price for AMRs stands at approximately $20k, compared to $75k for AGVs, and the purchase price of a small sortation AMR can be as little as $4k.

AMRs have gained a particularly strong foothold for order fulfillment operations in logistics centers, where their autonomous navigation technology allows them to be deployed in a facility in large numbers. The ‘natural navigation’ technology employed by AMRs is being increasingly incorporated into other types of robotics and automation solutions, including AGVs.

AMRs with higher payload capabilities are now being produced (up to 1,350kg), and as a result, AMRs are becoming popular in manufacturing and other sectors for moving heavy loads (pallet conveying, for example). In many cases, AGVs are being superseded by AMRs.


Autonomous Mobile Robots

Figure 2: Forecast Share Shipments of AGVs vs AMRs


Strong Growth
AGVs vs AMRsAt the end of 2020, less than 1% of warehouses had deployed AMRs in support fulfillment operations (Figure 1). Material handling robots, which are a much more mature technology, were present in just over 5% of warehouses and manufacturing facilities. Going forward, AMRs are expected to demonstrate strong growth out to 2025 (Figure 2).

While AGVs still accounted for over 50% of all mobile robot revenues in 2020, this is expected to drop to under 25% by 2025. Meanwhile, QR Bots (AMRs that use QR codes for navigation) will actually account for 50% of all shipments throughout the forecast period, but their revenues are much smaller.

With 2.1 million mobile robots predicted to have been shipped by the end of 2025, including 860,000 in that year alone, generating annual revenues of $18 billion, the future looks exceptionally strong for AGV and AMR manufacturers.

Nascent Market
Despite several recent high profile acquisitions in the warehouse automation industry, talk of a period of upcoming consolidation is premature. The warehouse automation market is still at a nascent stage, and hence is open to technological innovation which continues to feed a growing number of new market entrants.


Editors Note: Robotics Business Review would like to thank Interact Analysis for permission to publish this piece (with edits). The original can be found HERE. All views, thoughts, and opinions expressed therein belong solely to the author. To contact Interact Analysis click HERE.


About the Author

Ash Sharma, Managing Director, Interact Analysis

Ash Sharma, Managing Director, Interact Analysis

Ash Sharma (Ash.Sharma[AT]InteractAnalysis.com) has spent close to 20 years in technology research and is now Research Director for robotics & warehouse automation at Interact Analysis. In this role, he leads our industry-leading market intelligence on the use of robots and other technology that enable intelligent automation, providing expert insight based on our robust research techniques. Sharma is also Managing Director at Interact Analysis, leading its EMEA operations.

In his previous role, Sharma served as VP & Senior Director at IHS Markit where he led its Power & Industrial Technology research practices. In this role, he led a team of more than 80 analysts providing market-leading research on several sectors, including industrial automation and smart manufacturing, smart home, solar power and energy storage, drones and robotics, medical technology and building automation. His in-depth experience in these sectors and broad experience in market research and analysis helped establish Interact Analysis as a new leader in Intelligent Automation research.


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