In this episode of the Ecwid Ecommerce Show, meet Nicole Horowitz, Content Marketing Manager at Ecwid…and aspiring entrepreneur.
Nicole has been writing a new Ecwid blog series, How to Sell Online If You’re a Beginner, where she shares her
Nicole explains how to stay motivated when you start a business and how to overcome roadblocks you may encounter on your ecommerce journey.
You should start with an idea you feel genuinely excited about. Understand the seed of your concept. You don’t need a complete business plan to get started. You just need a starting point to inspire you to take action.
Use your dream as your motivation, as it can get you through times when things go wrong.
A business partner can be invaluable. They provide a support system and a sounding board to help vet ideas. If nothing else, do some research on the competition in your niche and use them to guide your own ideas.
Planning and Budgeting
How do you balance your dream business with your day job? Can you start your business as a
Adapting on the Way
Nicole discusses how she is learning to adapt as the business grows to keep momentum.
Her business will try things and
Nicole’s store offers unique,
Nicole emphasizes that you should embrace trial and error and be willing to adapt and change, rather than rigidly sticking to the first plan you thought of.
Lean on your strengths. For example, Nicole’s writing ability allows her to share advice and stories to build relationships with her target audience.
Do you have a question for Nicole about her online business? What would you like her to talk about in her next part of the How to Sell Online If You’re a Beginner series? Feel free to drop your questions in the comments below!